What is segmentation


I’m new to this forum. I read some posts that mentioned segmentation - what is this?



Hi Hans,

The ‘segmentation’ referred to in this forum is all about indetifying a group of users with a specific set of attributes e.g. you can create a segment users who are male, over 30 and made a payment in the last 30 days. Another common segmentation done is based on the type of app a user is interested in e.g. casual gamers. Bango offers standard segements on Bango Marketplace but also provides some more personalised segmentation for individual users with ‘Tailored Audiences’

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Useful info, harry. thanks

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