Since I already can get paying users in FB, why do I need to pay extra to get from Bango? What’s the different between FB paying users and Bango?
I’m interested in the #BGO answer to this - but from what I know, Facebook sees only people that are tracked by the Facebook toolkit - that not everybody uses. #BGO sees the whole picture from their payment providers - including if there are subscriptions that repeat.
Bango is able to see more payment details than any attribution tracking system. An attribution platform knows that a payment event has occurred but Bango goes beyond this to identify the content and value of the purchase. @brycecanyon is correct that Facebook only sees events from apps that have integrated with Facebook SDK, which is popular but does not cover all apps. Bango is independent of any toolkit as we solely focus on the payment details.